Also in 2022, Calligaris renewed its support for LILT’s Pink Ribbon campaign, transforming one of its iconic products into a symbol of awareness. The Liberty chair is dressed in pink to spread a message of prevention and awareness.
For this edition of the Pink Project, the protagonist is Liberty:
A chair with an essential design, made from 100% recycled polypropylene, combining aesthetic research with environmental awareness. A special version created to support an important cause.
To make this project even more pink, members of Calligaris’ female team were chosen to be the faces of the campaign.
PINK PROJECT 2022 CAMPAIGN PHOTO
Through the Pink Project, Calligaris once again chooses to use the language of design to support initiatives that create value beyond the product. The proceeds from the sale of the Liberty Pink chair were donated to LILT to support breast cancer prevention.
