PINK PROJECT
2024
Wrap yourself in care. Calligaris, through the Pink Project, supports the Pink Ribbon campaign by LILT – Italian League for the Fight Against Tumors, highlighting the importance of prevention as well as support and solidarity among women, so that everyone can feel “covered”.
The protagonists are the women who are part of Calligaris.
Through their stories and their bond, the project aims to spread an important message: prevention is not only a personal gesture, but an awareness to be shared.
The blanket thus becomes a symbol of closeness and an object to be used together, with a single goal: to protect and support one another.
A soft pink blanket
Made of wool and cashmere, it is the object chosen to represent this message of warmth and protection. A simple detail, designed to wrap around and accompany moments of sharing, becoming a symbol of care, attention, and presence. With the 2024 Pink Project, Calligaris transforms an everyday gesture into an invitation to prevention and awareness.
Mothers, sisters, daughters, friends, colleagues.
A collaboration that placed the women who work at Calligaris at the center of the project. They took part by involving mothers, sisters, daughters, friends, and colleagues, creating a campaign that embraced the sensitivity and intimate, feminine perspective of photographer Irene Gittarelli.
